industry first developed a national R&D plan in 1993, funded by the
Australian Berryfruit Growers’ Federation and the former Horticultural Research
& Development Corporation (HRDC). The industry was successful in raising a national
R&D levy, which commenced in April 1997. Strawberries Australia Incorporated was formed, as a confederation of
regional strawberry associations, and is the peak industry body that works with
Horticulture Innovation Australia Ltd to advise on, and implement,
In 2019, Strawberries Australia has joined forces with other berry industry associations to form Berries Australia Limited.